Ad Agencies: How do you keep your clients happy?
Many clients want your undivided attention, but let's face it... Some projects are just not large (or interesting) enough to justify engaging your resources. The risk for an agency on that is leaving those small niches unattended, hence open for a smaller studio to enter. As an anecdote: that's how we managed to get hold of some projects with Gatorade under the radar of BBDO or Bacardi with LOWE (In Mexico). It was almost an accident, not because we wanted to get their clients, but because they felt their agency was not fulfilling their expectations regarding "smaller" jobs. We worked that niche exceptionally well (as you can see in our portfolio) but now, we've shifted our focus to help agencies on keeping all their bases covered. So next time you see your well planned, incredible creative campaign, "adapted" on your local newspaper or an "insignificant" banner on facebook not designed by your team, you know there are some projects we can help you with. I guess you'd rather have some control over them than let your client go creative and trash all your work. Right?
Medium Businesses: Graphic Communications to GrowHere is the deal: 1.- If you already have an Advertising Agency or a Graphic Design Studio working for you, we won't be able to take your projects (agencies are our main clients and we are very loyal to them).---- 2.-However, if you feel they are not up to your expectations, we'd love to have a chat with you and plan a way we can approach your agency and help them to serve you better.---- 3.-In case you don't even have an agency at all, then we can come up with a strategy that will help you grow.---- Quite simple, Right?
Camel (mx) Package, Merchandising, Support material for retail.
This piece was used to promote a new brand among Camel's retail clients. They asked us to create a piece that showed a higher sophistication compared to their traditional brand.
The kit included a packet of cigarette, an ashtray and a metal lighter and a brochure explaining the marketing campaign and support their clients will get to help them sell the product.
Our approach was to create a package that involved a process for the person to reach the final stage of discovery. We didn't want it to be straightforward, it needed to portray that sense of exploration embedded with the brand Camel.